Nearly every gas station countrywide has franchises which make the competition quite stiff. The prices, amenities, and landscape in the gas fuel station sector have become pretty homogenous. This is the primary reason why station businesses are looking for alternative and innovative ways to boost their business and transform first-time visitors into repeat, loyal customers. So how can advertising at a gas station improve your business?
Marketing Techniques Advertising Your Gas Station Business
Remodel Your Gas Station Amenities
Introducing new customer service tricks and tactics will place your gas station at the forefront as the most marketable gas station in your location and surrounding areas. Consider setting up a round-the-clock convenience store that offers different consumer products such as food and drinks, alcoholic beverages, snacks, and other essential foodstuffs or supplies. These will drive more customers to your store and ultimately your station. Other fast-moving services and amenities like fast foods, car wash services, or laundry services are perfect ways to attract and retain customers.
Promote Customer Contests
Word-of-mouth advertising is a powerful way to get people to buy your products. Encourage customer contests through word of mouth and offer small prizes and rewards. The prizes may range from free coffee, free car wash services, or a small package of car essentials. As you promote your gas stations, you’ll also be promoting your convenience store deals. The winners of these deals and contests will surely not keep quiet about it, so be sure you will reap big from word-of-mouth marketing.
Invest In Gas Pump Toppers
Gas toppers are a great way to drive traffic to your business through impulse buying. These toppers are convenient and cost-effective for drawing your customers’ attention as they fill up at the pump. With gas pump toppers, you can advertise both your gas station or convenience store businesses simultaneously. Depending on your preferences or budget, you can either use plastic or aluminum versions.
Create Business Partnerships
Working with other local businesses such as grocery stores, coffee shops, and fast food cafes offering discounts on their different products or services is a better way to advertise your gas station business. Help each other by bringing customers to each other’s establishment.
Take advantage of the internet. Post viral videos, photos, hashtags, and paid social media ads to attract customers from multiple channels. Additionally, you can invest in a unique website and post personalized content for your customers and prospects. This will not only establish your online presence but will also earn you credibility and bring you exposure. Use SEO to drive organic traffic to your site to expand your audience.
Use Social Media
Make the most of Facebook, Twitter, Reddit, Instagram, and conduct consistent social media campaigns and influences to establish your brand image. Invest in paid ads both on google and Facebook to enhance your visibility.
Interact With Your Customers Through Blogs
Customers love to know they are appreciated and valued. Engage on your social media channels and blogs to educate, inform, inspire and connect with them. Such interactions will give you an idea of what they like and what they don’t do. You will know where to improve.